Facebook Messenge Heats up Conversations with Instant Games

Facebook has changed the game with Messenger’s recent big update. On Messenger’s front, things are about to get a whole lot more fun, heated, and competitive between friends. Beyond sending messages, video-calling, and selecting amongst a multitude of adorable stickers & clever GIFs to send, you can now play games with the person you’re messaging right in the conversation. You can now try your hand at being a gamer with the 17 instant games (with more being added in the future) in Facebook Messenger—from classics like Pac-Man, Galaga, Space Invaders, and Puzzle Bobble to more recent games such as Words with Friends: Frenzy, and Endless Lake.

As you’re trying to set the high-score board competing against your friends, it’s important that you’re not draining sufficient amounts of battery and data doing so; games can definitely make a dent in your battery life and also your data usage. While we’re at it, we’ll also look at user engagement with instant games incorporated into Messenger. The two versions we will be looking into is Facebook Messenger (without instant games) and Facebook Messenger (with instant games) for the United States.

How much battery does Facebook Messenger drain? alt

Facebook has done it once again—despite incorporating games, which often times can be battery hungry, Facebook was able to keep the battery drain rate down in the newer Messenger version with games. Previously without games, Messenger was consuming 77.10 mW of active battery, compared now to 73.28 mW, a 5% improvement in average front battery drain.

How much data does Facebook Messenger use? (Mobile + WiFi) alt On the data front, Messenger saw an increased active data usage in the instant games version, with a usage of 1.88 MB per user per day. This is 23% more data drainage than in the previous Messenger version, which came in with a daily front data consumption of 1.53 MB per user.

Facebook Messenger’s User Engagement alt

Games are fun, and are more-so when you’re competing with friends. With Messenger’s newest app update, Facebook users are spending more time on the app, engaging in friendly competition. Chatting with friends now also means trying to beat the high-score. From data contributed to the App Quest community, Facebook Messenger saw a 25% improvement in engagement—users who were originally spending 2.53 minutes on average in the app were now putting in an average of 3.16 minutes per user, per day.